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UNIVERSITY OF NEW MEXICO SOFTBALL SIGNS WITH WILSON AND DEMARINI
Courtesy: New Mexico Athletics  
Release:  02/16/2004
Courtesy: New Mexico Athletics

Feb. 16, 2004

HILLSBORO, Ore. - University of New Mexico Softball has signed with Wilson Sporting Goods Co. and DeMarini Sports for 2004. In the agreement reached between Wilson, DeMarini and Lobo Head Coach Kim Newbern, New Mexico will use Wilson gear and exclusively swing DeMarini bats for 2004.

"Our players like to swing DeMarini because of the extreme power it helps them generate," says Coach Newbern. "Our slappers now have fence power and this adds another weapon to our arsenal."

Starting her second season with the Lobos, Coach Newbern hopes to see her team capture the Mountain West Conference regular season or tournament title. New Mexico returns ten starters this season.

"University of New Mexico competes at the highest level, and they've decided to use our product exclusively," says Jim Hackett, Business Director for Wilson Baseball and Softball. "Their goal is to win ball games, and they need the best equipment available. We're proud they've chosen Wilson gear and DeMarini bats to achieve their goals."

Under the agreement, New Mexico players will choose from DeMarini's 2004 line of high performance fastpitch bats. Built for power with Half & Half Technology, the F2 Fastpitch is the first fastpitch bat to combine an aluminum barrel with an ultra-light composite handle. The Rayzr Fastpitch utilizes DeMarini's patented double wall design-two independent layers of metal, separated by a layer of DeMarini Power Fluid, which generate a dynamic "springboard" effect. For the placement hitter, the Ultimate Fastpitch upholds consistent, accurate hitting. Constructed with Variwall Technology, the bat delivers a 2 _" barrel on a DeMarini Bottle Bat Profile that allows players to connect with the ball more often.

The Lobos will also choose from Wilson's softball gloves, uniforms, batting gloves and other softball accessories.

Established in 1989, DeMarini Sports took the bat industry by storm with the world's first high-tech softball bat. Acquired by Wilson Sporting Goods in 2000, DeMarini continues to research, design and build high-performance softball and baseball bats in its state-of-the-art Hillsboro, Oregon facility.

Chicago-based Wilson Sporting Goods Company, a division of Amer Sports, is one of the world's leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson's core categories include Football, Basketball, Baseball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis).

By Jamie Hampton
wilson.com # # #

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