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Lobo Women's Hoops Wants You To Play4Kay & Think Pink
Courtesy: New Mexico Athletics  
Release:  02/06/2013
Courtesy: New Mexico Athletics

Feb. 6, 2013

ALBUQUERQUE, N.M. – The University of New Mexico women’s basketball program will continue its tradition of raising breast cancer awareness by holdings its annual Play4Kay/Think Pink game on Saturday February 9th at 2 p.m. Saturday afternoon’s game in The Pit will see the UNLV Rebels travel to Albuquerque to face Coach Sanchez and company.

The game, which supports both the Kay Yow Foundation and UNM Cancer Center, aims to raise awareness and donations for breast cancer awareness. The game will include many ways to help this great cause, including:

  • An auction in the north concourse with pink jerseys, signed posters and gift baskets of Lobo gear up for the bidding. It will begin before the game and run through the first half. Proceeds from the auction will go to the Kay Yow Foundation and the UNM Hospitals.
  • Donations boxes in the north concourse.
  • Recognition of New Mexico’s breast cancer survivors at halftime.
  • Free pink foam fingers for the first 3,000 fans entering The Pit.
  • Free strawberry milk from Creamland to fans exiting The Pit after the game.
  • $4 Tickets to the game are available for anyone wearing pink to the game.

About Play4Kay: The 2013 Play 4Kay initiative (formerly known as WBCA Pink Zone) is an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond.


Since its inception in 2007, the Play 4Kay initiative has raised over $2 million to support women's cancer research. The Kay Yow Cancer Fund is the official charity of the initiative.  

The UNM Cancer Center would like remind you about a couple of things regarding breast cancer:

  • The American Cancer Society estimates there were 1,130 new cases of breast cancer and approximately 240 deaths due to breast cancer in New Mexico in 2012.
  • Other than skin cancer, breast cancer is the most frequently diagnosed cancer in women.
  • Because breast cancer produces virtually no symptoms when the tumor is small and most treatable, screening to detect breast cancer at an early stage is very important. Women over 40 should get screened regularly to detect breast cancer before symptoms develop.
  • Mammography is a very accurate screening tool, detecting about 80%-90% of breast cancers in women with no symptoms. Improvements in treatment options combined with mammography screening over the past twenty years have saved many lives.

Head Coach Yvonne Sanchez and the New Mexico women’s basketball program would like to invite all Lobo fans to come to The Pit and cheer on the Lobos while supporting a great cause! Tip-off is 2 p.m. on Saturday afternoon at The Pit.

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